In the meantime, precisely the same data clearly show that the number of consumers that marketers could access with adverts on YouTube in Hong Kong remained unchanged involving October 2023 and January 2024.
Take note: in the last year, we’ve designed some crucial modifications to how we work out social media person numbers, along with the data sources that we use to inform these calculations have also manufactured important and extensive-ranging revisions to their revealed figures through that period.
Nevertheless, as we noted during the Facebook segment over, improvements within the audience get to figures released in Meta’s advertisement arranging equipment usually do not always correlate with Over-all improvements in its platforms’ active consumer bases.
However, Meta has made important modifications to the way in which its marketing resources report audience attain data more than modern months – which includes producing major revisions to its foundation viewers data for Facebook – so the figures demonstrated right here is probably not right comparable with figures published in our former stories.
Get data For each and every region on Earth: take a look at our online library to browse all of our reports, including the newest digital data For each place on this planet, and over ten years of historic quantities, developments, and insights.
The amount of social media customers in Hong Kong Firstly of 2024 was equivalent to 86.2 per cent of the entire population, but it’s crucial that you tension that social media marketing buyers might not represent exceptional people (see our comprehensive notes on data to understand why).
Having said that, Be aware that LinkedIn’s advertising and marketing applications publish viewers arrive at data depending on overall registered customers, rather than the month-to-month Lively users that sort The idea in the ad attain figures printed by most other social networking platforms.
Get fresh new insights: our useful social websites overview web site allows you stay current with global social media traits, presenting important headlines for social websites adoption, in addition to the most recent user figures for the world’s most widely employed social websites platforms.
You’ll also find the entire Digital 2024 report for Hong Kong within the “full report” portion beneath, but we’ll start by having a look with the vital headline figures for Hong Kong this 12 months.
Observe: Google’s promoting assets website only publish viewers gender data for “feminine” and “male” consumers.
But Inspite of these caveats, Meta’s advertisement get to data nonetheless provides beneficial insights into how Facebook use is evolving.
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Whatever the explanation for these anomalies nevertheless, we advise caution when analysing or interpreting X’s reported figures to be used by gender.